In all the fuss and fury about the slow pace of 2010 FIFA World Cup©TM ticket sales, it's worth taking a look at the crazy maths of box office figures. Take the movie Avatar for instance: with worldwide ticket sales of $2-billion (and counting), it's now comfortably the highest-grossing movie in the history of movies. But there's a difference between its gross and its unit sales.
Sure, Avatar's made a bundle of money. But when you look at the number of actual movie tickets sold, Avatar is way down the list – not even in the all-time Top 20.
But who cares, right? After all, the bottom line is the bottom line.