Branding consultants Interbrand have issued their annual report on the World's Top 100 Brands. And if you've invested in a company that sells sugary, fizzy, ice-cold cough mixture that always gives me gas when I drink it, then there's good news for you.
Time magazine's report on the report reports that "more than 30 brands that started out the decade on Interbrand's list are now nowhere to be found. They include AT&T, Boeing, Heineken and (we're sorry to say) TIME."
Ouch.
Business Week have the entire scorecard up, as part of their excellent coverage of the story (better than TIME's, which probably explains a thing or two). I'm surprised to see how low BP, Kodak and Amazon.com are... and how high AIG, Morgan Stanley and Goldman Sachs are.