Last Word



My subscriber copy of The Smithsonian magazine arrived in the post today, and – as always – my first stop was their back page column, The Last Word. This month they take a stab at lawmaker clichés, last month (hilariously) they slayed one of the world's worst-ever writers (not me, thank goodness), and the month before that they had a silly - but funny – look at almost-geniuses.

I love it when magazines use their last page sensibly. Many of the mags I've worked on waste that last page. More's the pity.