Mighty?

I'm reading/reviewing a great new book by business boffin Jim Collins. He found that some of the companies he praised in Good To Great had gone from Great to Gone, and that some of the companies he praised in Built To Last hadn't lasted at all. Hence his new book: How The Mighty Fall.



Collins charts five stages of collapse for doomed companies. I started reading the book last night, and I'm already on Stage Three (Denial Of Risk And Peril), having already identified signs of Stage One (Hubris Born Of Success) and Stage Two (Undisciplined Pursuit Of More) in some of the companies I've worked for. As you can imagine, it makes for uneasy reading.

So far, it looks like my current employers aren't entirely doomed.

I hope.