Old News



There's a column up at The Guardian by yet another newspaper writer who's desperately trying to fend off obsolescence. I like where he says: "The bogus idea that "news is free information" has captivated a generation of media managers. It is like saying fruit is free food or wind is free energy."

And if I had tuppence for every time I've heard some publishing suit puke out the war cry "Content Is King!" without ever investing in content and without pointing out the difference between Content, Good Content and Crappy Content, there would be no economic downturn and I would be a very rich man.